Erucall News Media

Recently Kenya was named as the next technology Hub in Africa. Google recently chose Kenya as the headquarters for its African Operation overlooking South Africa meaning in a few years the ICT industry in Kenya will tremendously grow creating job for the many who are unemployed.

The major obstacle currently is lack of cost effective broadband Internet connection in rural Kenya. Currently Kenya is laying fiber optics network nationwide to connect to The East African Marine Systems (TEAMS) which will lower the cost of broadband connectivity substantially in rural Kenya.

This means great things are on the way for Independent publishers, bloggers and other online publishers in Kenya and Africa to monetize using Google Adsense. Many bloggers in India, Europe and the US are already enjoying the benefits of Adsense and steadily making money online as a way of living or to support a living.

To make money online requires dedication and writing of good content. There are many areas to write about for Kenyan would-be independent publishers… for instance writing about the political scene or writing about unemployment or any that topic/specialty that one is good at.

Major Newspapers such as standard online and nation online already make money online using Google Adsense majorly because they have a dedicated staff running the online aspect of their publishing business.

As an independent publisher in Kenya raising enough capital to establish independent publishing business is a major hindrance, but with a step by step and a carefully thought out plan one can start an independent online publishing business with minimal funds by first utilizing the many Internet cafés available in Kenya to publish content and then work your way up to purchase equipment and build a team to support the business.

Domain registration in Kenya is about Kenya Shillings 3,000 plus the cost of hosting for a year. To be competitive in independent online publishing… it requires building a good team consisting of a good webmaster, writing and publishing editors and the Technical Infrastructure services such as a dedicated server with good bandwidth, traffic monitoring services and of course paying for content distribution services.

ICT business especially in the third world is dynamic in nature… it requires persistence and determination in establishing a niche but the key is always passion.